Writing quality articles is no longer enough to appear in Google's top search results. Current competition requires that content is understandable for search algorithms and answers the user's intent with accuracy. This is where on-page SEO optimization and technical indexation concepts come into play.
Meta Tags: The gateway to the search engine
The SEO title and meta description are your cover letter to users searching on Google. If your title is cut off due to excessive length, it will look unprofessional. If you don't include keywords in your meta description, Google might rewrite it with arbitrary text from your page.
Technical SEO checklist for your article:
- Title Tag: It must contain the main keyword at the beginning and be between 50 and 60 characters long.
- Meta Description: It must be persuasive, include a call to action, and not exceed 160 characters.
- URL Slug: It must be friendly, all lowercase, separated by hyphens, and without prepositions or accents that hinder reading.
- Keyword Density: The keyword you want to rank for should be repeated naturally, ideally representing 1% to 1.5% of the total article word count.